Magic the Gathering Advertising

Magic the Gathering advertising interestingly enough seems to almost completely ignore their own competitive scene. They consistently post pictures from casual weekly events, and fun looking groups playing at card shops rather than large tournaments. They also put a lot of effort into advertising the "fluff" of Magic thee Gathering: the lore, art, big flashy cards that don't necessarily see much actual play. Yesterday alone, they posted three tweets, two of which were about streamers playing magic and teaching people to play magic, and one about the lore of the set releasing tomorrow. This tells me that they are very clearly directing their advertising at new, younger players who are more interested in getting together with some friends at the card shop or around the kitchen table, and not to people looking for a competitive outlet. I would guess that this is reasonably effective, as the posts that are shared do look quite fun, although I am probably biased in that I already love the game. One thing that I would possibly consider changing would be to make sure not to leave out the competitive scene so completely. One thing that I know many of the more competitive players have come in and out of the game for is metagame balance. If they could advertise more about variety of decklists seen at tournaments, I think that that would make a good mix of showing new players cool deck ideas and showing seasoned players that there is a strong varied metagame to enter into.